We had several good discussions today with clients on the topic of social media and using it to your advantage. In our technology focused society it's more important than ever to have a positive digital presence but also to do it efficiently in a way that doesn't take too much time or energy.
Tip #1: The ability to schedule posts on Facebook or across multiple platforms with apps like HootSuite is not only a time saver in your already busy and hectic lives, it's also just good planning and marketing. Think about it... Spending 30-60 minutes just a couple of times a month and you can have several days a week scheduled out for months!
Tip #2: Having trouble getting started? Pick hashtag days! Just like #throwbackthursday and #flashbackfriday, you can have hashtag days that apply to your platform. With just one or two themed days per week you're already amping up your presence. And don't forget special hashtags that are associated with either your own platform or your platform partner. Use them for EVERYTHING! It's only going to help you maintain your digital presence.
This is just a couple of tips to help you navigate marketing yourself on social media. If you would like us to cover a topic in particular you know how to reach us and we'll be happy to cover it on a future blog. #LGgirls
Until next time!